Abstract
This study evaluates the effectiveness and relevance of current strategic communication approaches in addressing gender-based violence (GBV) within the Monument Park community, a suburb in Pretoria. Through a qualitative research approach, the study examines the methods local stakeholders, in particular the Monument Park Community Policing Forum (CPF), use to combat GBV. The research investigates the specific communication strategies that enhance the CPF’s efforts and identifies influential communication platforms and channels that can effectively raise awareness about GBV among the community members.
Data for this research were collected from a range of stakeholders, such as South African Police Service, local non-governmental organizations that deal with victims, politicians, activists, ordinary residents and civil organizations. Various academic sources were also consulted to strengthen the study’s foundation.
Key questions addressed include the current strategic communication practices in use, their impact on GBV prevention and intervention, and the communication tools that resonate most with the residents of Monument Park. The findings provide valuable insights into the effectiveness of current practices and offer recommendations for enhancing strategic communication efforts to address GBV, ultimately contributing to the broader discourse on community-based GBV prevention.