Abstract
The global retail industry has one of the highest contributions to the global economy, with sales of over US $26 trillion in 2020 and a projected growth of US $29 trillion by 2023. The global retail industry has been the biggest contributor to the world’s economic growth. This industry is therefore a key economic contributor to developed and developing countries such as those in Sub-Saharan Africa. Sub-Saharan Africa is highly dependent on the retail industry to uphold its economy, as the continent’s retail industry is seen to hold many opportunities for retailers across the world, with its growing users of 11.8 million people by 2024. The South African supermarket environment alone is starting to witness highly competitive surroundings, making loyalty programmes a key approach for creating added value and differentiation in the South African retail supermarket environment...
M.Com. (Business Management)