Abstract
M.A. (Industrial Relations)
This study investigates the impact of and the necessity for the Corporate Social
Responsibility program of the South African Breweries.
The State President's announcements on 2 February 1990 have not only affected
the whole of the Republic of South Africa, but also the essence and structure of
the SAB.
The necessity for sound corporate identity and investment programs, especially
as directed towards the creation of better living conditions and a higher qualify
of life for all people, is discussed against the background of transformational policy
changes as well as contributions by and demands from groupings such as the ANC-COSATU-SACP alliance.
The concepts of social co-responsibility and organisational involvement are emphasised
and recommendations are made and policy guidelines suggested which would enable
SAB to become more dynamic and to function more effectively interculturally in
a changed South Africa. Attention is drawn to the value of the social contract
between employers and trade unions which can benefit both parties as well as the
broader community.