Abstract
M.Com. (Business Management)
The uncertain, turbulent society we live in today, not only effects our lives
but also the business we operate in. Change is taking place world wide. Is
the society, in which business and the clientele operates ready for this
change? What is the attributes for a successful business in the build up to
the year 2000? ITC at present is going through these changes to adapt for
the future, and keep its leading edge. Not only is technology leapfrogging, it
is also the ability to read the consumers demand for products. To change a
company, factors to consider is; culture, leadership style and motivation. The
keyword to be a change agent is what personnel should adapt to and be part
of there daily routine. ITC organizational culture had to change. A culture
audit was done and a culture profile was developed to ascertain where ITC
was in the cultural change process. Leadership is one of the most important
ingredients in change. The change that took place in leadership attributed to
the success in changing the culture in ITC as well as enhancing the
motivation process. In both the leadership and culture profiles, performance
is what the company is striving towards. Unfortunate performance is second
to supportive profile where caring, helpfulness and teamwork is the dominant
dimensions. If motivation is absent in the changing process, success will be
very difficult to achieve. Motivation is the vehicle where a organization will
achieve its goals and objectives. To satisfy the needs of personnel not only
contributes to achieving the goals but also spears the individual to greater
actions and self fulfilment. ITC must fulfil these needs, for managing the
change process successfully motivating workers to participate in the change
is the pivot for success.