Abstract
M.Comm.
The case method can serve as an instrument to improve the learner's skills across a wide spectrum. It is extremely important that the theoretical background of the learner be focused in such a way to be of practical use for the embryo-manager. The correct use of the case method is a powerful tool for the developer, but incorrectly used, it can have negative results. The case method relies on the learning-by-doing principle. The learner does not merely hear or read about situations within the work place, but experiences analysis and problem solving first-hand during the class discussion.The facilitator ought not use the first case study he lays his hands on when planning a class discussion. Cases must be selected with great care, to suit the learning objectives and must take into account the learners' level of knowledge and development. The use of a standardised classification matrix can assist the facilitator to identify the appropriate case study. Before a learner can be expected to analyse and discuss cases, he/she should receive the necessary guidance beforehand. The use of a set of generic guidelines in case analysis, should enable the learner to solve virtually any case he/she is confronted with. As the learner gains experience in case analysis, the generic guidelines can be adapted to conform with the learners specific needs as well as with the specific nature of the case under discussion. Research regarding the use of the case method to develop managerial skills is still totally inadequate.