Abstract
M.Com.
For most people the word "creativity" is more applicable to art than to business. In reality one of the highest art forms is, and could be, business. In business the tools with which we are working are extremely dynamic : capital, people, market and ideas. In order to enable people to discover and live up to their creative potential, the company has to
establish and maintain an environment which promotes and enhances the creative abilities of its members. Most people have been part of a system, either at school, in their homes or elsewhere, where their creative abilities have not been promoted and supported. This experience background of a person still remains the strongest factor that can either stimulate or discourage creativity ...