Abstract
M.Ed.
Technikons are independent tertiary institutions training potential technologists for
industry. In order to fulfil this mission additional resources are required and foundations and/or trusts have been established to assist in the raising of these resources.
Effective management is therefore essential. To obtain optimum results fundraisers
must possess above average abilities in managerial skills and be focused to reach their goals and objectives based on business orientated principles.
Good business principles involve sound strategic, marketing and financial planning
and focusing on research. The manager must be well versed, practically and theoretically, in the planning, implementing, organising, controlling and evaluating of fundraising projects.
In this respect also staff development plays a major role in that leadership development, commitment and motivation contribute to the success of the fundraising team.
The fund-raiser must focus on both the internal and external markets. Expertise and insight are required of the fund-raiser to influence donors to the benefit of a particular technikon.
Other role players assisting the fundraiser are technikon personnel, students, Technikon Council members and alumni.
The following recommendations to improve fundraising at technikons are proposed:
effective management;
motivation of role players;
staff involvement in the promotion and assistance of fundraising;
external role players' involvement in fundraising; and
effective planning to identify, explore and utilise target m