Die belangrikheid van die kommunikasie van produkposisionering deur middel van reklame : 'n Suid-Afrikaanse perspektief

Thesis

Open access

Klaas Jonkheid

MCom, University of Johannesburg

11/02/2014

Handle:

https://hdl.handle.net/10210/9244

Abstract

Advertising - South Africa

Marketing - South Africa - Management

M.Com. (Business Management) Please refer to full text to view abstract

pdf

PDF DocumentDownload View

Open Access

1 File views/ downloads

42 Record Views

Title: Die belangrikheid van die kommunikasie van produkposisionering deur middel van reklame : 'n Suid-Afrikaanse perspektief
Creators - without role: Klaas Jonkheid
Awarding Institution: University of Johannesburg; MCom
Theses and Dissertations: MCom, University of Johannesburg
Identifiers: 9911513807691
Copyright: University of Johannesburg
Academic Unit: University of Johannesburg; Electrical and Electronic Engineering Studies; Department of Business Management
Resource Type: Thesis