Abstract
M.Comm.
The purpose of this study is to research certain aspects of entrepreneurship
and to highlight the relationships between entrepreneurship and business
success.
Organisations compete in a highly competitive and constantly changing
environment and are becoming increasingly more difficult for them to survive
and to succeed. One of the biggest challenges for organisations, if they wish
to survive and succeed, is to change constantly and to adapt as quickly as
possible to the changing environment. There is ample research which
suggests that an entrepreneurial orientation is an important contributor to
survival and growth of organisations. Entrepreneurs are seen as heroes of
the modern business world. The reason for this is the increase in economic
growth and job opportunities which they created.
The central role of entrepreneurship is the ongoing need to create something
new. Creativity and renewed thinking enable entrepreneurs to survive and to
grow. Thus, creativity forms a part of entrepreneurship and without creativity,
there can be no successful entrepreneurship. By understanding creativity,
one can build the foundation of a very important component for
entrepreneurship.
Creativity consists of four interdependent components, namely the creative
product, the creative person, the creative process and the creative
environment. All four of these components are important for development of
creativity, but this study will focus on the creative environment. It is important
to concentrate on those situations in an organisational climate in which
creativity can be stimulated, developed and/or discouraged. Although
individuals can be taught to improve their creative abilities, one delivers
optimal results in a favourable organisational climate that supports creativity.
The organisational climate influences the way individuals communicate, solve
problems, make decisions and handle conflict. Further, the organisational climate influences job satisfaction, the motivation of workers, the ability to
innovate and the involvement of workers. A creative organisational climate
has become a necessity for all organisations to survive and to succeed in the
business world.