Abstract
Diaspora tourism has emerged as a significant phenomenon within the global tourism
landscape, driven by individuals' desire to reconnect with their ancestral roots and cultural
heritage. With a considerable portion of the global population residing outside their countries
of origin, understanding the complexities of their travel motivations and experiences is
essential. This study explores the specific context of Cameroonian diaspora members residing
in Gauteng, South Africa, examining their patterns and experiences of leisure travel to their
homeland.
Utilising a quantitative research approach, the study employed surveys to gather primary data
from a diverse sample of 379 Cameroonians living in Gauteng, South Africa. This
methodological framework facilitated a systematic investigation into the factors influencing
their travel decisions and the socio-cultural and economic impacts of their travels. The data
were collected using the online and face-to-face techniques and were captured and analysed
using the Statistical Package for Social Sciences (SPSS) software. By generating descriptive
and inferential statistics, key findings indicate that the Cameroonian diaspora is diverse, with
motivations for travel back home primarily stemming from a desire for cultural connection,
family reunification, and participation in specific leisure activities that strengthen their ties to
Cameroon.
The study identified various push and pull factors affecting their travel decisions and
highlighted the types of leisure experiences, such as cultural events, social gatherings, and
interaction with local traditions, that are central to their visits. In summary, this thesis
contributes valuable empirical evidence to the existing body of knowledge on diaspora studies
and tourism, offering a nuanced understanding of the motivations, behaviours, and impacts of
Cameroonian diaspora tourism. The findings hold practical implications for policymakers,
tourism stakeholders, and community leaders in Cameroon, providing insights to develop
targeted strategies that can effectively leverage the potential of diaspora tourism for sustainable
development and enhanced cultural exchange.