Abstract
M.B.A.
As e-commerce becomes a more accepted and important way of doing business, the
strategist's stock-and-status will rise accordingly. With more of a company's
communications and revenue moving through the Internet, Web work will be seen
less as a separate project and more as a core business process. Web business strategy
will become of such fundamental importance that it will fall under the CEO's purview
(Cutler, 1996:3).
The Internet is an area of high seismographic activity, increasing the danger that
strategies will be built along a fault line. The technology advances so rapidly, and the
numbers change so often, that time scales have to be compressed, and planners must
learn to make decisions in an environment filled with ambiguity (Cutler, 1996:3).
Learning, comparing and evaluating how companies devise their e-commerce
strategies could explore common factors, which could be summarised into key steps
aimed at assisting management in the future, who plan to embark on a project of
implementing Internet technologies...