Consumer awareness and purchase intentions of a fast moving consumer goods company’s among informal traders in Soweto

Thesis

Open access

Kgomotso Bernedette Ipuseng Khosa

Undetermined, University of Johannesburg

2015

Handle:

https://hdl.handle.net/10210/124529

Abstract

Please refer to full text to view abstract M.com. (Marketing Management)

pdf

Consumer awareness and purchase intentions of a fast moving consumer goods company’s among informal traders in SowetoDownload View

Open Access

13 File views/ downloads

28 Record Views

Title: Consumer awareness and purchase intentions of a fast moving consumer goods company’s among informal traders in Soweto
Creators - without role: Kgomotso Bernedette Ipuseng Khosa
Contributors - without role: C. De Meyer
R. Luke
Awarding Institution: University of Johannesburg; Undetermined
Theses and Dissertations: Undetermined, University of Johannesburg
Identifiers: 9913862107691
Copyright: University of Johannesburg
Academic Unit: Department of Marketing Management
Resource Type: Thesis