Abstract
Purpose: This study aimed to explore how the process of digital transformation has occurred in relation to the firm’s business model? specifically how each business model element under the theme of value creation, delivery and capture was carried out before, what digital technology was used, and how the business model element changed or made different after the adoption of a certain digital technologies. In addition, the study highlights barriers to digital technology adoption and the business model transformation, and also looks at how the transformation of the business model can be classified in terms of being non-radical (meaning that the firm has transformed very little if any of the business model building blocks under each theme respectively), semi-radical (meaning that the firm has managed to transform at least half of the business model building blocks under each theme respectively) or radical (meaning that the firm has managed to transform all or the majority of the business model building blocks under each theme respectively)...
M.Com. (Strategic Management)