Abstract
M.Comm. (Business Management)
Communication in a business environment is an aspect that cannot be replaced.
Theoretical considerations as revealed by literature indicate that the process is a
complicated process. In this study, this is proven by the different types such as
information theory which is concerned with the transmission aspects of
communication process. The impact that information theory has had on the study
of communication is analogous to the tremendous influence that quantitative
techniques have had on management decision-making.
Interpersonal communication emphasises transference of information from one
person to another. It has both verbal and non-verbal forms. In verbal
communication there is direct contact between parties involved. In non-verbal
communication body postures are used as a means of communication. Written
communication involves transmitting information through written word.
Business communication within organisations is also influenced by other factors
related to the diversity of workforce. Intercultural communication covers a wide
variety of attitudes, perceptions and values. Language also plays an important role
in communication as illustrated by the communicative, explanatory, regulatory and
interrogative functions.
The differences between American and British English illustrate the complexity of
the process. The situation is more complex in South African organisations as there
are eleven official languages. Of these only English and Afrikaans are used in
workplaces as business languages. The population census conducted in 1996
indicated that about 43% of South Africans are functionally, illiterate and this
number can be as high as 52% amongst blacks. As a result the majority of South
Africans have poor understanding of these languages as a result of historical
problems.
In this study business communication is studies in a South African organisation,
Mintek, to establish the effectiveness of communication in that organisation.
Questionnaires are used to test the opinions of the employees. The results are
tabulated and interpreted. Relevant literature is brought in when discussing the
results, recommendations are made aiming at improving communication within
Mintek.