Abstract
In recent years, the rapid advancement of digital technologies has led to an unprecedented surge
in data generation. Organisations recognise the potential of leveraging data to gain valuable
business insights and enhance performance. However, many organisations only utilise a small
fraction of their data due to challenges in deriving meaningful insights in a timely manner. This
study explores the concept of data democratisation, which involves making data accessible to
a broader spectrum of employees to improve problem-solving and decision-making. The study
focuses on the South African short-term insurance industry, which faces increased competition,
higher risks, and minimal differentiation among competitors. The primary objective was to
explore how data democratisation can be sensed, seized, and transformed into dynamic
capabilities within this industry.
The study employed a qualitative research method to examine participants’ perceptions of data
democratisation and its utilisation within the South African short-term insurance industry. A
case study research strategy was selected to achieve the study’s objectives and answer the
research questions. Data was collected using semi-structured interviews, and data analysis was
undertaken using thematic analysis to systematically identify, organise, and offer insight into
data.