Abstract
Bodywork is defined as is a process of managing one’s appearance and the embodied display of emotions during paid labour (Twigg et al., 2011:171). It has become increasingly important in the service sector, especially concerning the role of appearance and emotional labour when employees engage with customers. This is particularly applicable to the restaurant industry, which is becoming increasingly competitive, with business owners striving to towards sustainable business and make a profit. To stay competitive, business owners create an organisational image by encouraging their employees to engage in bodywork. The purpose of this study has been to explore the experiences of waitresses when engaging in bodywork and the impact it has on social relations that are formed in the workplace. A qualitative approach was used to explore and grasp in-depth information based on their encounters within the restaurant...
M.A. (Social Impact Assessment)