Abstract
The automotive industry's complexity extends beyond vehicle sales to encompass comprehensive post-sales operations, including maintenance and end-of-life services. Logistics operations within this sector face challenges stemming from fluctuating demand and uncertain forecasts. This study investigates operations management and logistics practices in the automotive industry, employing Mercedes-Benz Isando as a case study to enhance organizational efficiency. Key objectives include evaluating the impact of operations management on capacity planning, inventory management, employee satisfaction, and logistics challenges. A quantitative approach was adopted, utilizing a structured questionnaire with 215 participants. Findings reveal significant correlations between effective capacity planning and enhanced operations management, as well as between refined operations management practices and mitigated logistics challenges. The study underscores the critical role of quality assessment by specialists, continuous team performance monitoring by leaders, and customer-centric approaches for organizational success.