Abstract
M.Com. (Business Management)
This study will focus on the hunting industry in South Africa. Being a dedicated hunter
the researcher has great enthusiasm for and interest in the local hunting and wildlife
industry. The study focuses on the marketing of the South African hunting industry.
Therefore, this will be a study regarding the marketing of the South African hunting
industry in general. The researcher will investigate the hunting industry and the
background of the hunting industry, problems facing the hunting industry, future
prospects and also the marketing related aspects of all the stakeholders within the
industry.
The investigation will focus on the hunting industry with consideration to the practical
implication of marketing strategies, attitudes, and marketing objectives, current and
future challenges for effective management of the industry.
The empirical investigation will focus on the future of the hunting industry as a whole
and what local farmers and game ranchers anticipate.