Abstract
M.B.A.
The purpose of this audit was to investigate factors related to the communication structure at
Western Platinum Mine. These factors had been investigated regarding their validity regarding
all levels ofcommunication. The factors included the following:
I. Top-Down Communication
2. Bottom-Up Communication
3. Lateral Communication
4. Objectives ofCommunication
5. Informal Communication
6. Meetings
7. Feedback
8. Written Communication
9. External Communication
10. General Attitudes towards Western Platinum Mine
The researcher relied on both quantitative and qualitative research techniques. During the
audit, analysis were carried out by means ofthe following data collection methods:
• Individual focus interviews with top management,
• Focus group discussions with junior level staff, and
• Self completion questionnaires were completed by supervisors and middle
management
When comparing the conclusions with the research hypotheses a high correlation was evident
between the original hypotheses and the information generated by the research. It was
established that communication, at the lower levels, needs attention. Messages are totally
distorted and employees rely on the " ... grapevine ... " Top Management's perception that
communication is sound, was proved to be a fallacy. The research thus proved that the
hypotheses in fact was in general accurate, correct and evident. As a result of the research a
proper communication strategy was developed for Western Platinum Mine which could satisfy
all the objectives...