Abstract
The product development and marketing concept phase is one of the most important
tasks facing companies. The main reason companies develop new products is simply
to increase the sales and profits of the company and help achieve the goals of the
company. The success of the new product depends on effective marketing strategics.
I his research report \\ ill aim to emphasize that it is crucial for companies to modify
their existing products or develop new products and marketing strategics in order to
be able to survive or improve in today·s competitive business environment. It \\ ill
also be emphasized that new products must be developed in an integrated fashion with
the marketing to satisfy and meet customer needs.
The applications of the methods and techniques of the process of development and
marketing of a commercial product will be demonstrated on a Turkish blanket
manufacturing company. "The South African blanket market" as the market place, "a
blanket .. as the commercial product, and ··The Sesli Textile Company .. as the blanketmanufacturing
company will be chosen in the case study. The results of the case study
will be presented in an integrated manner with the literature study.
l'he entire report will be based on an engineering approach to the development and
marketing of a commercial product. This entails a focus being placed on the role of
technical/engineering team members in the entire process.
M.Ing. (Engineering Management)