Abstract
M.Phil.
Orientation: In an ever shrinking global talent pool larger companies use employer brand to attract and retain talent. However, in the absence of theoretical pointers, many companies are losing out on a powerful business tool by not developing or maintaining their employer brand correctly.
Research purpose: This study explores the current state of knowledge about employer brand and identifies the various employer brand building blocks which are conceptually integrated in a predictive model with linkages to theoretical propositions.