Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa

Ashika Veerasamy

Back

Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa

Thesis

Open access

Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa

Ashika Veerasamy

Master of Business Administration (MBA), University of Johannesburg

27/08/2012

Handle:

https://hdl.handle.net/10210/6580

Abstract

AIDS (Disease) --South Africa

AIDS (Disease) - Economic aspects

M.B.A. The purpose of this research project will be to test the impacts of HIV/AIDS and the manner in which it will influence changes in marketing strategies for Retail Food Companies in the future. The research questions posed are: What do Retail Food Companies perceive the impact of HIV/AIDS to be on their customer profile in the next 5 years? Do Retail Food Companies have marketing strategies in place to address the impact of HIV/AIDS on their primary target market? Do Retail Food Companies perceive HIV/AIDS to impact on their current product portfolio and their product portfolio in the next 5 years?

Files and links (1)

pdf

PDF DocumentDownload View

Open Access

Metrics

2 File views/ downloads

22 Record Views

Details

Title: Acquired immuno deficiency syndrome (AIDS) : an impact on marketing strategies in retail food companies in South Africa
Creators - without role: Ashika Veerasamy
Awarding Institution: University of Johannesburg; Master of Business Administration (MBA)
Theses and Dissertations: Master of Business Administration (MBA), University of Johannesburg
Identifiers: 9911230707691
Academic Unit: University of Johannesburg; Department of Business Management
Resource Type: Thesis