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Achieving client satisfaction through the use of digital technologies in the South African construction industry
Thesis   Open access

Achieving client satisfaction through the use of digital technologies in the South African construction industry

Queeneth Themba
Master of Science (MSc), University of Johannesburg
2024
Handle:
https://hdl.handle.net/10210/519205

Abstract

In an era shaped by the advancements of the fourth industrial revolution (4IR), marked by the integration of digital, biological, and physical domains, the construction industry faces heightened challenges and opportunities. The digital transformation has ushered in an era of increased project complexity, placing substantial pressure on construction firms to adapt to these changes. Clients, in turn, harbour heightened expectations concerning project timelines, costs, and overall value. This study delves into the imperative for building firms to recalibrate their strategies, positioning digital technologies at the core of their operations. As the global landscape transitions into a digital world, the construction sector must align itself with the demands of the 4IR. The incorporation of advanced information and communication technologies, known as digital technologies, is essential in shaping the industry's path. Digital technologies include various tools, services, and applications using hardware and software for electronic services. The construction industry is eager to adopt these innovations, a trend likely sped up by challenges from the COVID-19 outbreak. Modern digital technologies enhance productivity, streamline processes, and reduce errors in construction. This dissertation explores their crucial role in improving client satisfaction in South Africa's construction industry. The study unfolds across four interrelated research objectives, beginning with an assessment of the current level of digital technology usage. Unmanned aerial vehicles (UAVs) emerged as the most utilized technology, reflecting industry preferences. Subsequent exploration delves into the impact of digital technologies on various stages of construction project delivery, revealing the concept design phase as a focal point for enhancing client satisfaction. Identifying barriers to digital technology adoption unveils multifaceted challenges, with financial constraints, resistance to change, and infrastructure deficiencies at the forefront. The research then transitions to propose measures for improvement, where continuous training, collaboration, and strategic planning emerge as crucial elements. These findings align with existing literature, affirming the broader relevance and applicability of the identified trends. This research positions itself at the intersection of academic inquiry and practical industry relevance, paving the way for a future where technology optimally serves the needs of construction professionals and clients alike.
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