Abstract
M.Ed.
Independent schools in South Africa, over the years, have evoked an intense interest and conversational debate. Their contribution to the educational system and children of South Africa has been enormous and continues to grow on a daily basis. Initially these school were set up through the church system and therefore have been the first schools to incorporate everyone and recognise their fundamental right in terms of freedom of association, religion and culture. Independent schools are increasing in number and continue to form an essential and permanent part of the educational system.
Independent education is a complex subject which can be researched from a myriad of perspectives. This study is essentially an enquiry into the marketing of independent schools in South Africa. To this end the study will focus specifically on what school marketing is, what the role of independent schools are within the educational system, the perceptions of an independent school principal to marketing and how to develop a methodology of implementing a marketing strategy for a dynamic marketing process.
Prof. T.C Bischoff