Abstract
Products are developed to meet market requirements with different levels of success. The ongoing development of new products and improvements to existing products is essential to organizational success. Due to limited resources, which includes capital, equipment and time, organizations must continuously make decisions regarding investment, timing and opportunities associated with each new product introduction undertaken. The make-buy decision is one such decision-making scenario, related to new product introduction, whereby an organization will determine whether to outsource or internally produce a given product. This decision-making process is prevalent among automotive manufacturers. Industry trends have seen the development of partnerships between original equipment manufacturers (OEM) and automotive component manufacturers, who take on their own design, testing and manufacturing responsibilities...
M.Ing. (Engineering Management)