Abstract
This paper aimed to evaluate the key factors that influence market penetration in the emerging markets and the selection of the best strategy. Empirical case studies globalized were used to illustrate the feasibility of the proposed approach. Success factors were determined through a study on literature review. Investigate the strategies used by the successful globalized companies. Review and evaluation of market penetration strategy. Internationalization strategy selection and external environmental factors play a vital role in the performance of a company that seeks to expand its business across the borders. Organization capabilities and competencies are also important factors to consider when expanding a business. It is therefore imperative to have the right resources in place to ensure success. The study will transform the fabric of our socio-cultural and economic interactions. It will also influence the marketing strategies for regionally based companies. In addition to this, such developments will enhance technology advancement, heat up and revolutionize the way companies do business in the international markets. A mature and valid competition to the big and successful companies will also be experienced. More improvements such as the headway in innovation and advancements will rise up and change the way organizations operate together in the global marketing field. The findings of this study and implications provide an essential framework that will assist companies to penetrate markets. Both the findings and implications show the relevance of the topic.
M.Ing. (Engineering Management)