Abstract
M.Comm.
The objectives of the study are:
To define "creativity", to understand how people think when they solve problems, and to identify the major barriers to creative problem solving and opportunity finding and to investigate whether these barriers can be overcome.
To investigate the essence of TRIZ, its history of development, how it works, its nderlying inventive principles, its psychology and whether it is an effective problem solving technique in the sense that it is a cure for barriers to creative thinking.
To investigate whether TRIZ can be applied in a non-technical context as a creative problem solving technique, whether it can be applied in conjunction with other creative problem solving techniques and whether it is effective in relation to other creative problem solving techniques.