Abstract
M.Ing.
Nowadays successful companies realize that placing the customers' needs first is so
important that it must be an attitude of all departments within the business, an attitude
of everyone involved in the business and staff at large. They have to understand that
the success of a company depends on customers.
This research report will aim to emphasize that it is crucial for companies to satisfy
and meet customer needs. Thus, the identification of customer needs, the satisfaction
of customers and to satisfy the customers establishing product specifications are
emphasized.
The applications of the methods and techniques of the process of customer needs
identification of a commercial product will be demonstrated and compared on a
Turkish computer company and a South African computer company. As the market
place, the South African and the Turkish computer market, as the commercial product,
a computer and as the computer companies, the Surat computer company and the
Microstar computer systems company will be chosen in the case study. The results of
the case study will be presented in an integrated manner with the literature study. This report will be based on a case study of customer needs identification in computer
technology.