Abstract
D.Econ.
- Title
- Utilising scenario planning in formulating the strategic marketing plan in the commercial vehicle market sector in South Africa
- Creators - without role
- Johannes Hendrik Nell
- Awarding Institution
- University of Johannesburg; DEcon
- Theses and Dissertations
- DEcon, University of Johannesburg
- Identifiers
- 9911361307691
- Academic Unit
- University of Johannesburg; Department of Finance and Investment
- Resource Type
- Dissertation