The role and impact of the Internet on today's youth and the strategic marketing implications for developing a youth-targeted web site.

Dissertation

Open access

Andrea Brigitte Kraushaar

Undetermined, University of Johannesburg

23/04/2008

Handle:

https://hdl.handle.net/10210/280

Abstract

young consumers

web site design

internet marketing

internet and teenagers

Prof. J.A. Bennett

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Title: The role and impact of the Internet on today's youth and the strategic marketing implications for developing a youth-targeted web site.
Creators - without role: Andrea Brigitte Kraushaar
Awarding Institution: University of Johannesburg; Undetermined
Theses and Dissertations: Undetermined, University of Johannesburg
Identifiers: 9911386307691
Academic Unit: University of Johannesburg; Department of Marketing Management
Resource Type: Dissertation