Abstract
D.Com. (Leadership in Performance and Change)
Against the background of the continuously increasing need of employers to attract and retain key employees and the utilisation of the rewards offering in this process, the aim of this study was firstly to determine the relationship between personality types and reward
preferences. In addition, the relationship between different reward categories and underlying reward components in a total rewards framework was identified, the relationships between identified demographic variables and reward preferences were confirmed and the reward categories that contribute most to the attraction, retention and
motivation of employees were identified. From the research constructs it can be seen that personality types, personality preferences and motivational theories influence the design of a total rewards framework, which, in tum, enhances the total rewards strategy and employee value proposition (EVP) of an organisation.