Abstract
D.Com. (Business Management)
World wide both the military and general aviation markets have undergone drastic
changes. The major reasons for the decline in the military aviation market was the
advent of peace on the macro level, when the cold war between the Western coalition
of the North Atlantic Treaty Organisation (NATO) and the Union of Soviet Socialist
Republics (USSR) stopped abruptly (IngersolI Engineers, 1994:27).
The formidable military-industrial complexes built up during the cold war years now
switched their attention to the general aviation markets, which at the time were already
on the decline. This caused even more hardship in the markets and the whole industry
slipped into a major recession throughout Europe and the United States of America,
characterised by low capacity utilisation, high unemployment and very low profit
margins (IngersolI Engineers, 1994:34).
South Africa, with its relatively small aviation industry, was similarly affected, forcing
the few organisations still in the market to either diversify or to move into the global
market (Ingersoll Engineers, 1994:46)...