Abstract
Globally and in the context of South Africa, very little is known about the value generated by corporate social responsibility (CSR) initiatives from the perspective of community recipients as beneficiaries. This research explores the knowledge gap regarding the perceived value of CSR initiatives implemented by South African banks from the view of community recipients. The main objective of the study was to investigate the degree to which CSR initiatives offered by South African banks are perceived to be of value by recipient communities. Existential phenomenology was used in the study, to provide community recipients and each NPO delivering a bank’s CSR funding the opportunity to describe their perceptions of value yielded by bank CSR initiatives. Data was collected in four different sequences including, NPOs, recipient communities, intermediary network partners and secondary data from bank and NPO websites...
Ph.D. (Business Management)