Abstract
D.Comm
Despite the large amounts of money spent on sponsorships and per
implication sport sponsorship, little research is available concerning
sponsorship practices in South Africa. There is thus a need for a research
study or project to establish how corporate sponsors and sport organisations
manage relationship marketing within sponsorships.
Literature shows that there is a need to understand the various relationships
in sport sponsorships, in order to be able to establish and maintain long-term
successful sponsorship agreements.
Prof. W.J. Hollander
Prof. J.Busser