Abstract
Prof. H.E.C. de Bruyn
- Title
- Intellectual capital and marketing strategy intersect for increased sustainable competitive advantage.
- Creators - without role
- Charlene Rowena Van Zyl
- Awarding Institution
- University of Johannesburg; Undetermined
- Theses and Dissertations
- Undetermined, University of Johannesburg
- Identifiers
- 9912600307691
- Academic Unit
- University of Johannesburg; Department of Business Management
- Resource Type
- Dissertation