Abstract
D.Ed.
This research is particularly concerned with the lack of communication skills, such as reading, writing, conversing, listening, and the implementation of the language medium in an effective manner, displayed by the prospective management assistant. The management assistant is a frontline staff member, and as such should be fully competent in the aforementioned regard.
Cognizance is taken of the controversy around outcomes-based education, as well as of the radical and sometimes unrealistic criticisms against this approach. For the purpose of this research and with regard to the education and training of the prospective management assistant a moderate and sober approach to curriculum renewal is advocated.
The research questions hereunder formulate the problem with which the relevant study is confronted and address the issue of greater relevance regarding the education and training of the prospective management assistant. The issue of greater and more diverse skills in communication, including critically important attitudes and values not only for this particular learner, but for all people, is stressed: Which communication skills and knowledge, as well as underlying attitudes and values are demonstrated in the execution of the management assistant's task? In which way can a curriculum framework be designed to accommodate the aforesaid skills, knowledge, attitudes and values?
The acquisition of skills in communication (including reading, writing, conversing and language skills) for all persons has already been addressed. The importance of communication skills for the prospective management assistant is the focus of this study.