Abstract
Mr. H.B. Klopper
- Title
- Cause related marketing, and its relationship to cause "fit", within the South African fast moving consumable goods industry
- Creators - without role
- Craig Allan Hallet
- Awarding Institution
- University of Johannesburg; Undetermined
- Theses and Dissertations
- Undetermined, University of Johannesburg
- Identifiers
- 9910193407691
- Academic Unit
- University of Johannesburg; Department of Marketing Management
- Resource Type
- Dissertation