Abstract
Intellectual capital, which includes inter alia human capital and reputational capital, are key drivers of an organisation’s potential success. Mass media has the potential to positively or negatively impact intellectual capital. It has been found in the literature that intellectual capital can be measured to analyse mass media by means of linking systems thinking and learning organisation at the conceptual level of investigation. The research gap that has been identified for this study is the actual measurement, through a structured framework, that drives reputational capital and its growth. To this end, the research question is as follows: How does a systems thinking approach elevate the interconnected nature of Intellectual Capital and Mass Media to the level of Reputational Capital growth? Developing a framework to measure intellectual capital and mass media’s interconnected nature is increasingly important in the current economic environment. A pragmatic, mixed methods approach is used to answer the research question. Within this pragmatic, mixed methods approach abductive reasoning is applied. This suggests, similar to theory surrounding quantum logic, that various answers are possible for questions, but seeks to find the simplest answer. Finding this answer relies on flexibility in quantitative and qualitative research methodologies so that the best suited methodology can be used to find the simplest answer...
Ph.D. (Information Management)