Abstract
Purpose – This paper explores the value of millennial employees within the South African banking sector. Design/methodology/approach – A qualitative approach was employed in the study. Semi-structured face-to-face interviews were conducted with 12 senior managers from four major banks in South Africa. Qualitative content analysis was used to analyse data. Main Findings – The findings indicate that millennials play a positive role in improving competitiveness, organizational performance and sustainability within the South African banking sector. Millennials’ strengths include: they are technologically savvy, innovative, find creative solutions to problems, have an entrepreneurial mindset, adapt easily and quickly to change in their environment and are out-of-the-box thinkers. Research limitations/implications – This research is limited to the Johannesburg area in South Africa. Further studies could be conducted which include other geographical areas. Practical/managerial implications – managers in the South African banking sector should create a conducive, flexible and inclusive work environment which makes it easier for millennial employees to perform optimally. Originality/value – This study contributes to the existing literature on the value of millennials within the South African banking sector.