Abstract
Abstract : This study evaluated the impact of selected online retailer attributes and behaviours on online shoppers’ repurchase intention. A model testing affordable delivery cost, transactional protection and order fulfilment was used to determine the impact of these attributes on shoppers’ repurchase intention. Data was collected from 580 online shoppers who had made online purchases within the three months preceding the survey. The model was tested using the structural equation modeling technique. The findings suggest that online retailers who offer affordable delivery, transaction protection and prompt order fulfilment have a significant direct effect on shoppers’ repurchase intention. The managerial implications of the findings are presented.