Abstract
Owing to the challenges of today’s hyper-competitive business environment firms are
increasingly realising that greater focus should be placed on collaboration across the supply
chain, especially with respect to costs, information and technology. The positivism research
philosophy was used in case approach to determine the role of information flow and technology
in supply chain collaboration of a logistics services provider. The unit of analysis of the study
was LOGWIN Logistics. The results reveal that that LOGWIN is dependent on technology to
boost supply chain collaboration. In addition, the benefits derived from technology and
information flow included increased end customer satisfaction, shorter lead times, improved
information from between LOGWIN, its suppliers and its customers, as well as internal
information flow. The findings suggest that technology and information flow does have a
positive effect on supply chain collaboration. Management should invest in implementing
technology and training of employees to enhance information flow and to boost supply chain
collaboration.