Abstract
Abstract:
- Title
- The influence of Instagram usage intensity and electronic word-of-mouth (ewom) on conspicuous consumption - a Generation Y perspective in an emerging economy
- Creators - without role
- K. NdlovuM. Roberts-LombardK. Viljoen
- Identifiers
- 9913707707691
- Copyright
- ©2019, authors
- Academic Unit
- Department of Marketing Management
- Resource Type
- Conference paper