Abstract
The commercial real estate broking industry is considered one of the most competitive industries globally, with research showing that entry is rather easy. The research examined the extent of competition in the South African commercial real estate broking industry to establish how one of the leading companies in this industry sustains competitive advantage. Qualitative data was collected from top management of the company. The study revealed that gaining and sustaining competitive advantage is based on building the resources that are valuable, rare and not easily imitable as reflected in the model by Knott (2009:166). The main recommendations of this study is that the company adopts the same model and in addition adopt a culture driven by customer centrism.