Abstract
The paper addresses the use of standard operating procedures as a key component to customer acquisition founded on assessment of research papers. It illustrates the application and importance of a standard operating procedure from different perspectives whilst emphasizing its critical relevance to customer research in small and medium sized enterprises in rural areas. The paper depicts how standard operating procedure, if understood by rural situated small and medium sized enterprises can be utilized as a component of a well-organized administration system, market penetrate tool towards sceptic and sensitive customers, and a competitive strategy over market competitors. In many small enterprises there is a basic lack of understanding as to what quality controls are necessary, let alone how to implement them. Standard operating procedures are prescribed forms that explain how a person or businesses perform a task. Standard operating procedures provide a step-by-step set of how-to instructions to the person or persons performing a specific task. Each standard operating procedure should be specific enough to be clear and understandable, but flexible enough to be useful. Standard operating procedures also define expected practices in an industry where quality standards exist...