Abstract
Although Design Management per se is not a new concept, the renewed interest and application as a trending discipline in itself combines traditional systems engineering principles with design and business principles to find the most suitable solution to a specified problem. Although the “new” interest focuses more towards strategic management and problem solving, the generic nature of the principles is visible in the increased application to and success achieved in both traditional engineering as well as non-engineering fields. It is even predicted that good design management practices will become the distinguishing factor between highly competitive businesses i.e. leaders or followers.