Abstract
Sustainable development has become an important part of the lives and aspect of enterprises operations globally. There is a global trend to enhance sustainable practices in all sectors and most especially the construction sectors, this study discusses the factors that best prevent the implementation of sustainable construction in the Nigeria construction industry. The study further explores and determines the reliability of how sustainability should be measured in the Nigeria construction industry. The study used both primary and secondary data to meet the set objective. The primary data were gathered through the use of a questionnaire distributed to construction professionals, contractors and clients. Indicative findings arising from the study revealed that; Building regulations and financial incentives are found to be the main drivers of sustainable construction in Nigeria and Lack of client demand and awareness and a general perception that adopting sustainable construction is expensive. The research concluded by recommending that government help with building policies to help push construction firms towards sustainable construction and also awareness campaigns should be carried out so that clients would demand and be aware of the benefits of sustainable construction.