Abstract
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- Title
- Factors affecting the selection of a retail bank in South Africa : a female Generation Y consumer’s perspective
- Creators - without role
- C. De BroizeM. Roberts-LombardC. De Meyer-Heydenrych
- Identifiers
- 9910235507691
- Copyright
- ©2017, authors
- Academic Unit
- Department of Marketing Management
- Resource Type
- Conference paper