Abstract
Technological advances have acted as a catalyst, increasing the number of consumers shopping online. This
is caused primarily by the increased adoption and accessibility of the internet. This study examined
consumer’s perceptions of shopping online. A convenience sampling approach was adopted, and
descriptive statistics were outlined. The relationships between the various perceptions were examined by
conducting a correlation analysis. Trust plays a critical role in the perceived benefit sought by consumers
who seek this online method of shopping. Online trust allows consumers to mitigate vulnerabilities
concerning security and privacy issues when shopping online (Beldad, de Jong, and Steehouder, 2010).
Trust showed a positive and significant relationship with all the other variables, which is makes it a
significant role player in perceptions of online shopping. Recommendations for future research are
outlined as well as implications for literature and managerial support.