Abstract
Organisations have increasingly become aware of how crucial developing strategies and plans are, in order to remain competitive. Organisations have in most cases been able to develop strategies, however one of their biggest challenges is during the implementation or execution of the set strategies. Without execution, strategies are deemed to be useless. The aim of the study was to explore the barriers to effective implementation of strategy at a petrochemical organisation in South Africa. Based on its exploratory nature, the study was conducted using a qualitative research method. Face-to-face semi-structured interviews were used and the collected data was analyzed with the use of open, axial and selective coding techniques.