Abstract
The purpose of this study is to examine the influence of information quality on user satisfaction
with online review websites and on customers’ behavioural intention to continue using guest
house review websites. Data used in the analysis was collected using a structured questionnaire
from 306 users of customer review sites from Gauteng, South Africa. The data was analysed
using version 24 of SPSS. The findings revealed that perceived quality of information on review
sites has positive influence on user satisfaction and on continued use intentions of the review
websites. The findings also revealed a positive relationship between user satisfaction with a
review website and behavioural intention. The findings point to the need for guesthouse owners
to recognise that users go through a purchasing decision process, the first step of which is
conducting research through online review sites. Site owners should promote provision of high
quality information on review sites and should ensure that reviews accurately reflect their guest
house.